In many counties in Europe, it is illegal to use the term "Permanent Makeup" because government officials feel it gives the wrong impression to consumers. On the contrary, the U.S technicians tend to feel the complete opposite, and tend to oppose the term "semi-permanent".
The debate seems endless, as the pigments used in traditional cosmetic tattooing are designed to fade out of the skin within 1-2 years, as a way to give clients more freedom to change their look - or their minds. At the same time, the intention of the application is to alter the virgin skin, permanently.
In the world of today, there are so many variations of permanent makeup and pigments that can be used, that it is becoming more and more important to be able to set yourself apart. There are technicians that still use body tattoo pigments, which WILL last in the body for the rest of your life. This doesn't mean that you won't need touch-ups, but the impression of the tattoo will last much, much longer.
Semi Permanent or Permanent, is is always important to choose a technician that you trust, and to open up a dialogue about the true nature of what you can expect. The skin of each individual will also react differently to pigment - depending on your body chemistry and lifestyle choices. I have personally seen pigments last in women's brows for as much as 3 years, and as little as 6 months. Again, it totally depends on your lifestyle choices and natural body chemistry.
In the world of permanent makeup, there are a few new tricks up the industry's sleeves. For one thing, no longer are we confined to a a machine to do the task. Hand tools give a much more personalized, fine line approach to the brows, creating a hair-like effect.
Techniques such as 'Embrowdery', 'SofTap', and 'Feather Touch' all utilize similar handtools to create magical results. At AURA, Alana Everett combines the most effective elements of each technique, to create a brow that you will love. We are mostly a fan of Feather Touch simply because we are most comfortable with the company that produces the needles & pigments: BioTouch.
Now, to get to the review!
This is a review by Laura Butler at Up To My Eyes.
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"We all have a go-to beauty product that injects life into us, or makes us feel confident when braving the outside world. For me, it’s about the eyebrows, and the feeling that a quick line of pencil or brush of shadow can give my face more definition and structure.
So, when I was asked to head along to Up To My Eyes in Greystones, Co Wicklow, and try out their new Embrowdery service, a semi-permanent treatment that involves drawing on of hairs to add to existing brows, it didn’t take long to consider. The salon is famous for its eyelash extensions and has now become the first in Ireland to introduce this new technique to native beauty fiends.
Up To My Eyes owner Elaine McParland learned the intricate art in Hong Kong. Taking two hours for a consultation and application, Embrowdery uses a nano technology to draw 3D hair strokes with a cloning needle into the epidermis of the skin. Now, that's enough of the technical side of things, here's exactly how it works.
So, after the lovely Emily drew on some seriously glam looking brows, the real business began. For those who are used to professional tweezing or threading – Embrowdery will be a doddle for you. In fact, you’ll hardly feel a thing. I’ll confess that for me - baby that I am – it was a tad sore.
After the first round, I was almost ready to give up on the whole thing, when I heard the mention of anesthetic - and I relaxed immediately. From there on, I settled back into the chair and enjoyed a full 60 minutes of peace and quiet while Elaine worked her magic.
When the finished product was shown to me in a mirror, I felt like I was looking at a new and improved version of myself. My brows had been completely shaped, sculpted and sexed-up. It was amazing.
Of course, like all good things, dedication and consistency is required. Something I didn’t realise about Embrowdery – more for my lack of research and sheer excitement rather than anything else – is that this is no once-off treatment. In order to maintain the colour, two or three top-up visits are required to ensure that it lasts.
But this also allows you to change your mind about shape or colour if you want to, which completely makes sense because it allows you to be bold and ask for ‘more, more, more’ the next time around (watch your back, Cara Delevingne!).
Following my second and final sessions, the results both improved and lasted longer. Of course, results are as important as the experience itself, so on that note, aftercare is a must. You’re required to apply a fragrant and soothing Vaseline-like gel every three hours for the first few days, to prevent the brows from drying out and eventually scabbing over.
There are no guarantees how long exactly the treatment lasts. For some it could be 12 months, for others 48. It all depends on your skin type. But eventually, it will wear away with exfoliation. It costs €380 inclusive of two follow-up visits.
In the meantime, I’m still feeling fabulous."